The Familiarity Backfire Effect: Why Debunking a Myth Can Make People Believe It

  The familiarity backfire effect is a cognitive bias that causes people to remember a myth as true, after they are shown information which is meant to prove that it’s false. Since the familiarity backfire effect plays a crucial role in how people respond to refutations of pseudoscientific theories and conspiracies, it’s important to understand …

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How People Flirt: A Scientific Guide

  Flirting is a key part of many social interactions. At the same time however, flirting is also a behavior that few people truly understand. Fortunately, psychologists have conducted quite a bit of research on the topic of flirting. In the following article, you will learn about the different styles of flirting, including the verbal …

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