The Rhyme-as-Reason Effect: Why Rhyming Makes Your Message More Persuasive

  The rhyme-as-reason effect is a cognitive bias that causes statements to be more memorable and persuasive when they contain a rhyme. For example, the aphorism “caution and measure will win you treasure” is generally perceived by people as being more accurate and truthful than the aphorisms “caution and restraint will win you treasure” or …

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Learned Helplessness: How to Stop Feeling Like Everything is Out of Your Control

  Learned helplessness is mindset which is acquired when someone experiences a repeated negative reaction to their actions, in a way that causes them to believe them that their attempts will always fail, so they should never even try to succeed in the first place. This kind of thinking has a powerful psychological impact, and can …

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Rosy Retrospection and Declinism: Why the Past Looks Great and the Future Is Frightening

  Rosy retrospection is a cognitive bias that causes people to remember past events as being more positive than they were in reality. Because this means that the past often looks better than it really was, the future can sometimes appear bleak in comparison. As such, rosy retrospection is associated with declinism, which is the …

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